Monday, February 20, 2012

Madden shoes come to India

i have been in hibernation :(


but i haven't been useless...check out some of mine and my friends articles on  E-SPECTRUM, an online magazine which covers the past one year with national, international and sports news in detail!  following is my article on the opening of Madden stores in India for the Lifestyle and Fashion section of the magazine.

It is said that  'Good shoes take you to good places'. Many women who swear by this mantra, find it difficult to explain their shoe fetish and why is it that feet couture plays an essential part in their lives. They then turn to the likes of Christian Louboutin, Jimmy Choo, Jeffrey Campbell and Steve Madden, people who have weaved their magic to create some iconic shoes with their ability to understand women's feet like no one else.
One such 'magician' has recently landed up on Indian shores, Steve Madden the American footwear giant will now dress up Indian feet with his contemporary and creative designs. 
 
The Steve Madden brand started in 1990 has come a long way since it's 20 year existence to establish itself as the footwear mogul in the the world. With youthful designs and creative experimentation with existing designs, one of the most iconic being Steve's take on the modern platform shoe, the Steve Madden brand has expanded from just one store in Queens, New York to 47 countries over the globe. With a vision of making shoes  for women with distinct individual style, Madden says " what inspires me is what I see people wearing around the world from New York to London and beyond. I get my ideas and inspiration from pounding the pavement all over the world.today fashion is dictated by individual style to me fashion of the future is anything that a young girl or guy feels good  wearing as long as it's  put together in the right way." Along with the Steve Madden brand, Madden has opened the Madden Girl line and Steven by Steve Madden for exclusive range of shoes.



 The brand's entry in India is attributed to an exclusive licensing pact with the Mukesh Ambani owned Reliance Pvt. Industries. Aiming presently at only women's wear and bringing in lines such as Big Buddha and Madden Girl, the products are designed for
women 16-40 years of age. The first store opened at the DLF promenade mall in New Delhi.




picture courtesy: weheartit.com 
bijoux bijoux