Madden shoes come to India

i have been in hibernation :(

but i haven't been useless...check out some of mine and my friends articles on  E-SPECTRUM, an online magazine which covers the past one year with national, international and sports news in detail!  following is my article on the opening of Madden stores in India for the Lifestyle and Fashion section of the magazine.

It is said that  'Good shoes take you to good places'. Many women who swear by this mantra, find it difficult to explain their shoe fetish and why is it that feet couture plays an essential part in their lives. They then turn to the likes of Christian Louboutin, Jimmy Choo, Jeffrey Campbell and Steve Madden, people who have weaved their magic to create some iconic shoes with their ability to understand women's feet like no one else.
One such 'magician' has recently landed up on Indian shores, Steve Madden the American footwear giant will now dress up Indian feet with his contemporary and creative designs. 
 
The Steve Madden brand started in 1990 has come a long way since it's 20 year existence to establish itself as the footwear mogul in the the world. With youthful designs and creative experimentation with existing designs, one of the most iconic being Steve's take on the modern platform shoe, the Steve Madden brand has expanded from just one store in Queens, New York to 47 countries over the globe. With a vision of making shoes  for women with distinct individual style, Madden says " what inspires me is what I see people wearing around the world from New York to London and beyond. I get my ideas and inspiration from pounding the pavement all over the world.today fashion is dictated by individual style to me fashion of the future is anything that a young girl or guy feels good  wearing as long as it's  put together in the right way." Along with the Steve Madden brand, Madden has opened the Madden Girl line and Steven by Steve Madden for exclusive range of shoes.

 The brand's entry in India is attributed to an exclusive licensing pact with the Mukesh Ambani owned Reliance Pvt. Industries. Aiming presently at only women's wear and bringing in lines such as Big Buddha and Madden Girl, the products are designed for
women 16-40 years of age. The first store opened at the DLF promenade mall in New Delhi.




picture courtesy: weheartit.com 
bijoux bijoux 

I DECLARE YELLOWWW!

Never liked the Delhi heat!! No sir....but even more I loath Delhi winter. I associate it with cold and misery,much like Dicken's London in David COpperfield.A much more simpler synonym for winter is YUCK.
So it is that time of the year where I reinvent my own summer, pretend I am in St.Tropez,Miami,Madagascar and such god gifted places...and under sunny bliss.
Yellow definitely is the color first comes to my mind...it basically shouts out SUMMER!...or I gotta pocketful of sunshine :p and thus I declare yellow as the color of this season/any season.Going through the Spring 2012 ready-to-wear collections,I found some amazing shades of yellow and different uses its been put to.

                                                            (all pictures via. style.com)

Helmut Lang, Christian Siriano, Altuzarra, Christian Siriano, and Derak Lam

Hakaan

Vanessa Bruno

Collete Dingham

Chloe

Kenzo

Elie Saab

Louis Vuitton

Alexander Mcqueen

Paul&Joe

Valentino

Instead of stressed, I lie here charmed.

I have as if waited to write a post around the ^^ above title since forever and today found the right story for it.The title is the lyrics of 'Every me and every you' by Placebo...you may remember it as the OST of Cruel Intentions too. WARNING:this peice of music is seriously addictive..sorta like Smells Like Teen Spirit kinda addictive!! <a WTF fact: Teen Spirit was the name of a deo,so Kurt Cobain unknowingly titled this hit about a deo?>

My blogger stats tell me my last post was 2 months ago....i did sort of give up on blogging, didn't really see where it was taking me...however a little time introspecting taught me i couldn't loose touch with writing, so here i am again hehe!

The other day i was watching the VMAs 2011(yes i watch cheap MTV awards) and Lady Gaga (lord bless this woman!!) gave me the best inspiration i have ever had from her. Although her playing Jo Calerone was a tad bit  over, she did leave me wondering about my Alter Ego.

I am the sort of optimist that loooves life especially the one i have been given...but if i get a chance to change and do it over again i would like to be born differently/well i will put it bluntly: cooler.:

The almost random description of my Alter Ego
I heart the name Svetlana - spelt: SWEAT-LAANA.( now i  am making up complete utter crap of a story but bear with me) She would most probably from Lousanne,Switzerland and studying in London. Tall and free spirited, and a beautiful accent, she would be an ace photographer and a gypsy at heart. Her fashion style would be intriguing too...she shouldnt be quirky but shouldnt fit in the crowd too. Svetlana would go to Coldplay concerts and be blessed with excellent taste in music and bakery ( 2 things i fail in the most). oh and she also has a band where she is a drummer (it has always been a fantasy of mine to be a drummer, well be like meg white exactly). She is an aspiring journalist..not unlike my self. but she lands a spot at Rolling Stones as an intern.

http://www.thesartorialist.com/

http://www.thesartorialist.com/

Lake House, Home

Molly Ringwald

Agyness-the goddess-Deyn

Doc Martens who doesn't love them?!

Meg White FTW

Brooke Shields 

Alexa aaargh so perfect Chung

Nightswimming, remembering that night....September's coming soon

MyloXyloto - Coldplay's new album

Anything that may delay you, might just save you.

-Lady Tron (Destroy eveything you touch)

GLAD I CAME lessons learnt from 2008 and careless perfection

Hello again blogspot,forgive the prolonged absence,i am a free bird searching a dignified destination in this uneventful summer.
cutting the bullshit...i am interning at a fashion cum lifestyle magazine SPICE,it is run by one of the biggest publications group in the country: ITG,(the same owns HARPER'S BAZAAR and COSMOPOLITAN!)more on that later.
I realised that i havent written a fashion issue in ages!and due to the complete shortage of time/procrastination (i swear! if procrastination was karate i would already have a blackbelt) i find myself unable(???) to write a full fledged article about the fashion scene. I particularly wanted to write about Transgendered models on the runway making it big, but since TIME magazine and Fashionistaalready covered it,i will be humble enough not to write about it.I have however found an ancient article i wrote when i was 15 for a Vogue contest,rotting in my email folders..i wish to bring it out of its catacombs (the pictures arent available as this is way back from 2008 and i cant find their folder)



THE LATEST FASHION TREND*

*from 2008! How embarrassing!!!!

the flavor this season is RECESSIONISTA and thanks to the
Great American fiasco, it is here to stay. Thus recycle and reuse, making the most of everything
You have already got will definitely make you smart yet fashionable. It is of course easier said
Than done.So what to do when you are an avid shopaholic ,have the cash to go on a bender and
Wouldn’t be seen dead in something that’s so yesterday? Obviously you spend!
This year is extraordinary . Last year we had top designer brands like Dior , Christian lacroix
And even Ellie Saab(who is known for his over-the-top embellishments)
Use very subtle colors in their designs.black and white dominated the runways of the
Sao Paolo Fashion Week which is renowned for blasts of color . Evidently the meltdown has
Shown it’s drastic effects here also.This year is poles apart from the last and the recent Paris
Fashion Week proves it.New Wave has made its entry once again and loud and bold reinstate their
reign. Following Obama’s footsteps CHANGE is the new order.
The perfect wardrobe this seoson should consist of goth jackets,attention
seeking coats with the old bumper shoulders , just when you were thinking of chucking those
old harem pants or using them as night pajamas, hold that thought because harem’s have made a
Comeback. Hard metal and leather pants are a favorite still. Get into a tribal mood with wild prints
And invest in gold jwellery. Among the western designers Miu Miu ,Jean Paul Gautier and Stella
McCartney are lighting up the fashion scène otherwise back home it is Shantanu and Nikhil, Malini
Ramani, Rina Dhaka and sabyasaachi bringing twist to the traditional Indian apparel.

The conclusion is that prints have never really gone out of vogue nor has the punk look,thus the
combination of the two spells dynamic and fun. It is therefore a necessary trend ruling the Ramps at Paris and hopefully at the upcoming London fashion week.


xx

It is also the 25th birthday of two of my favourite style icons,entrepreneurs and beauties.
HAPPY BIRTHDAY MK AND ASHLEY OLSEN!

I have almost fallen in love with their ELIZABETH AND JAMES Collection
here is a little snippet from their lookbook.Though it could be put in the category of parisian glamour, i think it symbolises Careless Perfection that the twins display in their sartorial choices.

Open publication - Free publishing - More ashley olsen

i love you
ursila

what i really want is a simple place with no fashion clothes ‘cause you can’t eat those.
 - panoramiccolors

thinking     whatever   that    means     ^